FMCG
The most counterfeited category, sold through the most complex channels.
The issues clients bring us.
- Counterfeit and refilled product
- Distributor scheme leakage
- Grey-market diversion
- Quick-commerce seller abuse
- Packaging-supplier leakage
What we do about them.
- City-level market surveys
- Distributor and stockist background checks
- Supply-chain investigations
- Marketplace monitoring retainers
- Raid coordination
Keep the record with BDI's governance tools.
The numbers behind the risk.
One of the world's largest retail markets, moving online fast, and heavily counterfeited.
Regulatory and market updates
- Counterfeits move online
The 2025 ASPA–CRISIL survey found online platforms accounted for 53% of counterfeit purchases, and 74% of consumers believe the problem worsened.Source: The Week, on the ASPA–CRISIL State of Counterfeiting in India 2025 report
- Quick commerce dominates e-grocery
Quick commerce now accounts for 70–75% of e-grocery orders, up from 35% in 2022.Source: IBEF
- DPDP obligations for retailers
Consent, notice and breach notification obligations under the DPDP Rules apply from May 2027.Source: Hogan Lovells
A luxury and re-export hub where e-commerce is approaching a fifth of retail.
Regulatory and market updates
- Trade-based money laundering in focus
The 2025 AML law's tougher penalties and wider scope reach high-value goods traders and re-exporters.Source: Hadef & Partners
- 05RetailStores, online storefronts and loyalty programmes protected from the inside and the outside.
- 05Consumer DurablesElectronics and appliances where spurious parts and fake service centres erode trust.
Platforms referenced: IP Octopus M1IP Octopus M2Whistle Sentinel
Sources
- IBEF, Retail Industry in India, Updated Sep 2026.
- IBEF, FMCG Industry in India, Updated Sep 2026.
- The Week, on the ASPA–CRISIL State of Counterfeiting in India 2025 report, 35% of Indians encountered fake products in one year; online platforms account for 53% of purchases, Mar 2026.
- Hogan Lovells, India's Digital Personal Data Protection Act 2023 brought into force, Nov 2025.
- WAM, on the EZDubai–Euromonitor report, UAE e-commerce market size reaches AED42.2 billion in 2025, Sep 2026.
- Gulf News, citing Dubai DET, Dubai tourism hits record as 19.59m international visitors arrive in 2025, Feb 2026.
- Hadef & Partners, A new era for AML/CTF/PF in the UAE: Federal Decree-Law No. 10 of 2025, Oct 2025.